SWAPSTLYE.COM GIVES YOU A DESIGNER WARDROBE

Gone are the days of hidden fees, online auction snipers and empty wallets. Swapstyle.com is bringing designer fashion to women around the world for next-to-nothing.

Swapstyle.com is a revolutionary concept sure to capture the attention of fashion aficionados around the world. It’s an interactive fashion website where members can swap, rather than buy, unlimited designer clothes with each other, 24 hours a day, seven days a week, for a small annual subscription fee.

The fashion-savvy website is for women who want to keep their wardrobes fresh and stylish, without the large price tags. For many, buying designer clothes means more than wearing a label. It is also about knowing you have purchased a well-assembled outfit made from superior materials. Now anyone can get a return on their fashion investments by becoming a member of the world’s largest wardrobe and finding other desirable pieces to swap.

Swapstyle.com is the brainchild of fashion designer Emily Chesher. While studying fashion design, Sydney-based Chesher (25) found it impossible to afford designer clothing on a student budget. She accessed fashion forums on the Internet and started trading her designer pieces with other fashionistas around the globe. A year later she decided to create a stylish, user-friendly website that makes designer fashion accessible to women everywhere.

Since launching in July 2004, Swapstyle.com has already become the best kept fashion secret for women in Australia, United States and Europe. Besides introducing designer labels, accessories and cosmetics from around the world to members, the website also has the latest fashion news, trends and forums for the fashion-savvy.

“Swapstyle is more than just exchanging clothes. It’s a medium for showcasing top designers from all over the world and giving members the opportunity to wear their quality, cutting-edge designs. It’s also a great way for designers to get an idea of what the market thinks about their creations,” says Emily Chesher.

Swapstyle.com is based on trust and friendship. All business exchanges conducted via the site are direct swaps part/sales or full sales. Members are not required to outlay any money other than the cost of postage and handling to perform the physical ‘swap’.

To become a member, simply register and visit the Swap School to find out how to add pictures and descriptions of items to be swapped. Members can browse the website to see if there is anything they desire. Once a member has found an item they want, they can make contact with the owner to organize a swap. Both parties post their items to one another and once they arrive, members leave each other a token on the website to let other swappers know they are trustworthy.

In just days you can be swapping labels like Marc Jacobs, Sass and Bide, Versace and Prada with people in London, New York, Sydney or Milan without even leaving your home. Swapstyle also gives members the opportunity to swap clothes for opposite seasons. Members in Sydney can swap this winter’s cutting-edge fashion with women in New York, who have just finished summer.

“Swapstyle makes it worthwhile to purchase your favourite designer labels. You can buy a garment, go to the event and swap it later. Or find a garment on Swapstyle for an event and swap it afterwards. It’s about recycling your wardrobe and keeping it gorgeous,” says Chesher.

To expand your wardrobe visit www.swapstyle.com.